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"A good reputation is more valuable than money."
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Self-employed financial planner in London - the role

If you are an experienced financial planner eager to advance your career and establish your own business within the financial services sector, Sterling & Law invites you to apply for this role.

We are actively seeking a motivated and ambitious self-employed Financial Planner to operate within the thriving financial hub of London and its surrounding regions.

Are you proficient in taking clients through a detailed, rigorous financial planning process?

Do you hold a broad range of experience in areas such as pension advice, IHT & estate planning, mortgage, protection, and wealth and investment management?

If so, read through this job description and apply today!

Key responsibilities

Here is an overview of your key responsibilities for this exciting self-employed role:

  • Developing comprehensive, tailored financial plans for clients, factoring in their financial goals and future aspirations.
  • Providing strategic financial advice and forming innovative financial strategies to meet unique client needs.
  • Guiding clients on budgeting and financial management techniques, fostering improvement in their financial literacy.
  • Keeping a finger on the pulse of economic and financial developments that may affect client strategies and proactively responding to these changes.

The financial planning services you will provide

Your role as a self-employed financial planner will centre around the provision of comprehensive, bespoke financial planning services. You will craft innovative financial strategies that resonate with client goals and aspirations, offering a truly personalised service.

Furthermore, you will deliver initial assessments and long-term financial projections via the use of industry-leading financial planning and cashflow modelling software.

Lastly, to adhere to the provisions of the FCA’s Consumer Duty initiative, you will demonstrate a detailed understanding of your client’s attitude to investment risk when making product-based and strategic recommendations.

Your role as a self-employed financial planner in London

To summarise, the financial services you will provide include:

  • Wealth Management: helping clients maximise and safeguard their wealth.
  • Pension Advice: guiding clients on preparing for a financially secure retirement.
  • Financial Planning: developing tailored financial strategies in line with clients’ objectives.
  • Inheritance Tax Advice: aiding clients in reducing the tax burden on their estates.
  • Estate Planning: ensuring the efficient transfer of wealth according to the clients’ wishes.
  • Investment Management: helping clients make informed decisions to increase their wealth.
  • Retirement Planning: assisting clients in preparing for a comfortable retirement.
  • Equity Release: advising clients on accessing the value held in their property.
  • Independent mortgage advice: helping a range of clients secure a mortgage.
  • Protection policies: advising on a range of business and personal protection polices.

About Sterling & Law

Sterling & Law, established in 1997, is a people-oriented firm of professional independent wealth managers. We are committed to placing our clients at the heart of everything we do. As a 100% independent firm, we offer bespoke solutions from the world’s leading financial institutions, always prioritising the customer over the product.

The benefits of being a Sterling & Law adviser

Running your financial planning practice under the Sterling & Law brand carries significant advantages and benefits.

They are:

  • Competitive retainer packages, with tiered retention rates of over 80% of gross fees.
  • Provision of essential hardware and software.
  • Ongoing, first-rate business development and financial training.
  • Support from a proven marketing and administrative framework, and access to award-winning software packages.
  • Flexible, remote working coupled with access to a wider team of financial professionals.
  • Opportunity to contribute to the future direction of the company.
  • Comprehensive paraplanning and compliance support.

A career as a self-employed financial planner – what’s needed:

Here is what we are looking for from the chosen candidate:

  • Proven experience with a strong track record in the financial services sector.
  • Exceptional verbal and written communication skills.
  • Adeptness in assessing and understanding diverse client needs.
  • Ability to thrive in a challenging role, with drive and determination to succeed.
  • Experience and wisdom to foster strong, lasting client relationships.
  • A business-focused mindset and solution-oriented approach to problem-solving.
  • A willingness to develop and grow as a professional and work according to a business plan.
  • Full understanding of investment risk when completing new client fact finds.

Think you have these skills, experience, and attributes? Apply for this role today!


The professional qualification required to apply for this role is the Level 4 Diploma in Financial Services or equivalent.

Applying for this role

If you would like to apply for this role, click the button below and get in touch.

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Very efficient and professional, explained the processes very clearly. My adviser understood what I wanted to achieve, he made things easy to understand and explained the more complex issues in layman’s terms.
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My adviser is very knowledgeable in the areas of investments and pensions. I found her very thorough and look forward to an ongoing relationship.
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