Sterling & Law

“Invest in your future. Talk to Sterling & Law"

We are a forward-looking company, ready to help you realise your full potential and take your career to the next level

What you can expect from us

  • Personal and bespoke training to help get you into those markets that you wish to develop.
  • Your custom-built marketing programme.
  • Leads and referrals based on your expertise and specialisation.
  • Help with developing professional introducers in your area.
  • The opportunity to work from home.
  • The chance to build an IFA practice.
  • The opportunity to build a team and benefit from its performance and production.
  • Monthly motivational team meetings.
  • Annual conventions.
  • A competitive remuneration package that rewards performance, ethics and customer service.
  • Servicing fees.
  • A commitment to help you grow and develop as an adviser and business.
  • A business attitude big enough to cope and influence, but small enough to change direction and adapt to the challenges that lie ahead.
  • A state-of-the-art notebook computer with cutting-edge front and back office software.
  • IT and software training.

What we expect from you

You will need to:

  • Provide your clients with a first-class financial planning experience.
  • Operate and adhere to high customer care and compliance standards.
  • Provide an excellent financial planning service to all clients.
  • Conduct yourself with integrity and impartiality, always seeking the best solutions for your clients.
  • Be proactive in your development as an IFA.
  • Share ideas and be a team player.
  • Continually review your business plan.
  • Actively participate in Sterling & Law’s overall growth and development.
  • Maintain a positive mental attitude.
  • Be successful.

If the above points sound appealing and you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Sterling & Law’s objectives

To be:

  • The preferred company for excellent customer service and high-quality independent financial advice.
  • The natural choice for high net worth individuals and business clients.
  • The company that consistently attracts the industry’s outstanding advisers.
  • Experts in our general and specialist markets.

How will we meet these objectives?
By always putting the client first. Our growth will be based upon exemplary customer care standards, integrity, reliability and high-quality independent financial advice. Sterling & Law strives to be the discerning client’s first choice for all their financial advice needs.

If the above sounds appealing and you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Who we are
We are a team of ambitious, successful, fully qualified professional advisers. Sterling & Law has become prosperous because of its long-term business plan and its commitment to continually operate to the highest standards. This reinforces the company’s progress and results in individual adviser growth.

The future
Sterling & Law responds proactively to the changing demands within the dynamic financial services sector, and believes that providing high-quality independent financial advice and excellent customer service will ensure the company’s sustainability, ongoing progress and development into the future.

If the above sounds appealing and you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Training and development

  • Sterling & Law is client focused. We target the corporate and high net worth marketplace.
  • We expect our advisers to provide an outstanding financial planning service, while operating within and adhering to essential compliance standards. We will provide training, mentoring and coaching to facilitate this process.
  • Once appointed, you will be assigned to a compliance supervisor who will monitor your progress through our Training and Competency Program. The aim is to arrive at ‘competent adviser status’ as soon as possible.
  • We recognise individual prior learning and achievement. Our training and development programme is adapted accordingly. Its length varies depending upon your existing level of experience.
  • For those with little or no IFA experience, Sterling & Law provides training modules on the basic skills required to operate effectively as an IFA.
  • Sterling & Law uses cutting-edge technology to minimise paperwork. Our in-house training will enable you to compare and select products and providers, forward and retrieve documents online, as well as build and manage your databases. In addition, it will help you analyse your performance parameters and write excellent reports for your clients, speedily and efficiently. Our aim is to enable you to assist your clients promptly and efficiently.
  • Once competent in these basic skills, we will then focus our training on developing your expertise in specific market sectors – for example, corporate financial planning, decumulation, group risk, employee benefits and high net worth wealth management.
  • Sterling & Law is committed to your personal development. The company will actively support you to achieve your diploma, if you have not already done so, and point you in the right direction for programmes geared towards gaining chartered status and other appropriate qualifications.
  • Training and development is ongoing throughout your career with Sterling & Law. We hold sales meetings on a monthly basis, which focus on honing and refining your advising skills and enhancing the financial planning experience for your clients. You will also be kept abreast of the latest product developments and industry news. Essential information is also disseminated on a wide variety of topics.

You will have the opportunity to specialise in certain markets or sectors. Sterling & Law has access to comprehensive training resources and can assist you in this process.

If the above sounds appealing and you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Recruitment and selection process
Sterling & Law’s recruitment process has been developed to ensure that the company attracts and appoints high-calibre individuals who will add value to the business. Each candidate is expected to operate with the highest levels of compliance and integrity. Sterling & Law also admires tenacity, creativity and dedication. As a candidate, you will therefore need to be prepared to undergo our rigorous recruitment and selection process.

Basic selection criteria

  • Diploma in Financial Planning or equivalent.
  • Have a stable career history with a maximum of three jobs in the last six years.
  • Have a minimum of 36 months’ experience if tied, or 12 months’ experience as an IFA.

If you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Getting appointed

  1. On receipt of a suitable CV, we will invite you to attend an informal meeting with a Sterling & Law director. We will discuss your career history, expectations and interest in working with us. You are encouraged to obtain answers to any questions you may have.
  2. If both parties wish to proceed, a formal interview with two directors will be arranged. During the interview, we will discuss working practices thoroughly. You will be required to prepare a formal business plan for presentation at this interview.
  3. At your formal interview, we will study your business plan and discuss its core objectives. At this stage, we will clarify mutual understanding and assess the level of your commitment. If satisfactory, you will be required to complete an application form. References will also be sought.
  4. Credit and other data checks will be carried out.
  5. Sterling & Law will obtain references from various sources. We will approach past employers, as well as two professional and two personal referees. Your current employer will not be contacted without your express permission.
  6. Your key performance indicators will be assessed.
  7. You will be booked on to our two-day induction course. Study material will be provided. A member of the Sterling & Law team will explain the course content with you. You may be asked to participate in role plays and/or read case studies. We will also explore your development needs.
  8. On the course, you will be assessed for competency to Sterling & Law’s standards.
  9. On successful completion of the induction course, your application will be submitted to the FCA.
  10. Once appointed, your training and development programme will begin. We will work closely with you to ensure that the objectives set out in your business plan are SMART: specific, measurable, achievable, realistic and timely.

If you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Marketing your business
At Sterling & Law, we maintain a professional attitude towards marketing. As such, we are constantly seeking new marketing ideas and opportunities for our consultants. We do not believe in the hit and miss approach.

Sterling & Law’s consultants prioritise advising over prospecting, as this provides successful outcomes. We organise bespoke marketing solutions for each financial consultant, taking the following factors into consideration:

  • Demographic information.
  • Targeted market profile.
  • Local affinity groups and professional introducers.
  • Existing client base.
  • Experience.

If you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Prepare for success
Sterling & Law firmly believes that all businesses or individuals who fit your target market profile and live or work within your geographic location should do all their financial services business with you. We ensure that this is the case by helping you form long-term business relationships with local accountancy firms, legal firms and local affinity groups, thus developing a process of referral business.

Sterling & Law encourages repeat business and referrals. For those with an existing client base, we have carefully developed marketing strategies to enable you to continually build your relationship with your clients. For those without an existing client base, we have national introducers and excellent links with some effective lead generation companies. We could offer you qualified, local appointments in your area of business expertise.

Your local Sterling & Law office will be registered within our website at, where you will receive leads via your personal Sterling & Law email address.

If the above sounds appealing and you would like to find out more, contact us using the form on this page. Otherwise, read on for more information.

Sterling & Law uses the latest technology to maintain a competitive edge in its marketing strategies. We endeavour to always deliver a seamless service for our clients.

We aim to provide our advisers with the speed and efficiency they need today to meet the challenges of tomorrow.

If you would like to find out more, contact us using the form on this page.

Very clear and helpful. My adviser did not try to sell me anything I did not want and got straight to the point. Very clear about charges and offered great advice. I could not have asked for a better service.”
GF - Richmond

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